You may often see ID card lanyards used in offices, events, or professional environments, but do you know the important role of lanyard manufacturers in delivering products that are not only functional but also support brand identity?
Behind their simple appearance, lanyards offer many strategic functions, from identification to effective promotional tools. This article will help you understand the definition, functions, and types of lanyards commonly used today.
In addition, you will also learn about the role of PT Bintang Surya Sejati Sukses (BSS) as a key player in the narrow fabrics industry, contributing to the production of high-quality lanyards.
What Is a Lanyard?
A lanyard, commonly known as an ID card strap, is a ribbon or cord designed to be worn around the neck to carry identification cards.
Lanyards are typically equipped with a clip or hook at the end, which connects the strap to a card holder.
Beyond holding ID cards, lanyards serve various practical functions that support daily activities and professional needs, including:
- Identification and branding
- Securing small items
- Event access and control
- Souvenirs
Over time, lanyards have become an essential part of visual identity and professional style across various sectors. Companies use premium custom lanyards to create an elegant impression while enhancing employee professionalism.
Schools and universities use lanyards to help identify students and staff, creating a more organized environment. In exhibitions, concerts, seminars, and workshops, lanyards help differentiate participant categories and access levels.
They are also widely used by travelers, including Hajj and Umrah pilgrims, to keep important items such as passports easily accessible.
Functions of ID Card Lanyards in Various Needs
As professional and industrial needs evolve, lanyards have become an essential element combining practicality, security, and branding.
Lanyards for Employee Identification
In daily work activities, lanyards play a key role in displaying ID cards for easy access and visibility. Benefits include:
- Enhancing professionalism: Creates a neat and organized appearance.
- Easy access: Features like stoppers allow quick tap-in usage without removing the lanyard.
- Workplace safety: Some include breakaway safety features that detach when pulled, reducing accident risks.
- Simplified identification: Employees can recognize each other quickly, both internally and when meeting clients.
Use in Events, Seminars, and Communities
Lanyards are also essential in various events, helping improve efficiency and organization:
- Ticket replacement: Acts as an official participant identifier.
- Easier coordination: Organizers are easily recognized by attendees.
- Souvenir value: Often kept as memorable keepsakes.
- Special purposes: Used in travel programs, religious trips, or exchange programs to secure important documents.
Role in Company Branding
Lanyards are not just functional—they are powerful branding tools:
- Mobile promotion media: Logos printed on lanyards increase brand exposure.
- Reflect company quality: Premium materials enhance visual appeal.
- Visual consistency: Supports a uniform corporate identity.

Types of Lanyards Commonly Used
Each type of lanyard has unique characteristics suited for different purposes.
1. Polyester Lanyard
The most common type due to its balance between durability and affordability.
Characteristics:
- Slightly rough, ribbed texture
- Not as smooth as premium materials
Variants:
- Polyester nylon (shinier and more elastic)
- Tube/polyester sarong (rounded shape)
2. Nylon Lanyard
Offers a more elegant look due to its smooth and glossy surface.
Advantages:
- Strong and durable
- Suitable for manual screen printing
Note: Can feel slightly rough on the skin when used for long periods.
3. Woven Lanyard
Made using a weaving technique rather than standard printing.
- Tubular structure
- Typically smaller width (around 1 cm)
- Suitable for simple designs
4. Sublimation Lanyard (Printed Lanyard)
Uses modern digital printing for high-quality visuals.
- Supports full-color designs
- Smooth gradients and sharp details
- Ink penetrates the fabric, making it long-lasting
Custom Lanyards: An Effective Branding Solution
Custom lanyards are not only functional but also serve as moving promotional tools.
Advantages of Custom Lanyards
- Corporate identity & branding: Enhances visibility through printed logos
- High durability: Sublimation printing ensures long-lasting colors
- User comfort: Soft materials prevent skin irritation
Design Options (Color, Logo, Printing)
- Printing methods: Screen printing for simple designs, sublimation for full-color
- Color accuracy: Modern machines can achieve up to 90% accuracy
- Size variations:
- 1.0–1.5 cm (minimalist)
- 2.0 cm (standard)
- 2.5–3.0 cm (more prominent)
Custom Accessories (Hook, Buckle, Safety Clip)
- Hooks/Clips: Thumb hook, oval hook, bulldog clip
- Buckle (stopper): Allows quick release without removing the lanyard
- Safety breakaway: Automatically releases under tension
- Additional accessories: Retractable badge reels, card holders (PVC, leather, etc.)
Custom ID Card Lanyards for Professional Needs
In a competitive work environment, small details can create a strong impression. Custom ID lanyards not only function as identification tools but also represent a company’s professional identity.
With the right design and materials, lanyards enhance brand image while ensuring user comfort.
Benefits of Choosing a Trusted Lanyard Manufacturer
- Premium materials: Soft, durable, and skin-friendly
- Modern printing technology: High color accuracy and sharp details
- Long-lasting visuals: Sublimation ensures fade-resistant prints
Working directly with manufacturers also allows full customization and better quality control.
Tips for Choosing the Right Lanyard Manufacturer
- Experience & portfolio: Indicates reliability and expertise
- Material and print quality: Determines durability and appearance
- Customization flexibility: Ability to meet specific needs
- Price and service: Important for long-term satisfaction
Custom Lanyard Price Range
In Indonesia, custom lanyard prices range from Rp3,500 to Rp25,000 per piece, depending on specifications.
Bulk orders (500+ units) are usually more affordable, around Rp10,000–Rp13,000 per piece.
Factors Affecting Price
- Strap width
- Production method
- Order quantity
- Material type
- Design complexity and accessories
Types:
- Screen-printed lanyards (economical): Limited colors, lower durability
- Sublimation lanyards (premium): Full-color, long-lasting, higher cost
Need High-Quality Custom Lanyard Materials for Your Business?
Choosing the right materials and production partner is crucial to creating durable lanyards that represent your brand professionally.
Premium materials provide sharper visuals, better comfort, and longer lifespan. With flexible customization options, both branding and functionality needs can be fully met.
For large-scale production with international standards, partnering with PT Bintang Surya Sejati Sukses (BSS) is a strategic choice, offering integrated manufacturing, high precision, and consistent product quality.
Read Too: What Is Elastic Rubber Cord? Functions, Types, and Applications

